By Richard Rhinehart
Holbrook, New York, October 30, 2015 – How many push-ups can you complete in ten seconds? That’s the challenge of the new national campaign, Sweat4Vets, which is raising awareness for veterans and benefiting leading non-profit organizations such as World T.E.A.M. Sports.
Created by Honora, the Venice, California-based independent motion picture distribution company that is releasing nationally November 13 the feature film “Kilo Two Bravo,” Sweat4Vets encourages civilians, veterans and active duty military members to take the challenge and record on video their push-ups in ten seconds. Push-ups can be the classic two-handed style from high school gym classes, one-handed, with a clap of the hands, with a group, and done in spectacular locations. Clever camerawork and music can also help gain attention for the video.
Once the push-up video is complete, the athlete then posts it to the Sweat4Vets website. During the posting process, the user can select from several participating veterans-related non-profit organizations that will benefit from any submitted donations in support of the video. Users can then post the video to Instagram or Twitter using the official hashtag #Sweat4Vets and encourage donations in support of their selected veterans’ organization.
“It’s much like the ALS ice bucket challenge, but it’s based on a push-up,” said Kanani Fong, a military wife and outreach specialist who helped military outreach for the films “Restrepo,” “Korengal” and “High Ground,” the 2012 documentary of the October 2010 Lobuche East climb by World T.E.A.M. Sports. “I think World T.E.A.M. Sports could have a lot of fun with this raising money for their events.”
Organizations participating in the Sweat4Vets promotion include The Mission Continues, Gallant Few, Team Rubicon, Team RWB, Team Fisher House, Tragedy Assistance Program for Survivors, Defenders of Freedom, the R4Alliance, Veterans in Action, and World T.E.A.M. Sports. More are anticipated.
The Sweat4Vets campaign is active through the end of 2015, with the website displaying feeds of videos posted with the hashtag in real-time. Sanborn Media Factory is moderating the program and website.