Events/News

Altria Group Joins 2012 Sea to Shining Sea Cross-Country Bicycle Ride as a Sponsor

By Richard Rhinehart

Holbrook, New York, May 25, 2012: World T.E.A.M. Sports CEO and President Paul Tyler announced today that Richmond, Virginia-based manufacturing company Altria Group has joined as a sponsor of the second Sea to Shining Sea cross-country bicycle ride with wounded warriors from America’s military.

Altria Group LogoAltria is providing financial support for this year’s ride, which leaves San Francisco on May 28 and arrives in Virginia Beach, Virginia on July 28. The ride includes 20 disabled veterans from all services, who will ride bicycles, hand cycles and recumbents on their nearly 4,000 mile cross-country journey through 14 states. Cities included in the 2012 ride include Reno, Salt Lake City, Denver, Colorado Springs, St. Louis, Cincinnati, Pittsburgh, Washington D.C., and Richmond.

“Altria has enabled a group of proud wounded warriors to see the country they so valiantly defended,” said Tyler. “We’re honored to receive support of our effort to recognize the riders for both their sacrifice and resiliency.”

Participants of the Sea to Shining Sea ride include veterans who live with disabilities ranging from loss of limbs to blindness to Post Traumatic Stress. Veterans in the ride served America in wars from Afghanistan and Iraq to Vietnam.

The 2012 Sea to Shining Sea ride is supported through sponsorships by State Farm, American Portfolios, MWV, Dominion, the Semper Fi Foundation, the USO, BNY Mellon, General Electric, GM Fleet and Commercial, Brown Shoe Company and Famous Footwear, Energizer Holdings, Altria, EnerSys, Occidental Petroleum, Magaschoni Apparel, Penske Truck Rental, AR Capital, Vedder Price, the El Pomar Foundation, Recycle for People, and George Puskar.

For further information about the Sea to Shining Sea ride, visit the official ride website.

About Altria Group

Altria Group is the parent company of Philip Morris USA, U.S. Smokeless Tobacco Company and John Middleton. Altria also owns Ste. Michelle Wine Estates, Philip Morris Capital Corporation, and has a continuing economic and voting interest in SABMiller. Maintaining business success for more than a century is not easy, but each of Altria Group’s companies has proven its ability to adapt and prosper in ever-evolving industries and deliver long-term growth. How we conduct business is as important as the business results we achieve. We incorporate our Mission and Values into every aspect of our business – our strategies and planning, our analysis and decision making, and how we evaluate and reward our employees. Our Mission and Values reflect what we are doing as a business as well as how we do it. Over the last 10 years, Altria and its companies have made more than $1.3 billion in cash and in-kind contributions to hundreds of non-profit organizations. In addition, employees, family and friends volunteered 30,000 hours through company-sponsored service events in communities across the country. Altria’s companies’ executives contributed their time and expertise by serving on the boards of 54 non-profit organizations.

About World T.E.A.M. Sports

World T.E.A.M. Sports is a 501(c)(3) not-for-profit organization chartered in North Carolina and headquartered in Holbrook, New York. For more than 20 years, World T.E.A.M. Sports has organized athletic events for disabled and able bodied citizens – mountain climbing, white water rafting, biking, and more. In all our events – whether mountain climbing, biking, white water rafting or many other sports – we include both disabled and able-bodied participants. Four things always happen at our events: 1) Disabled participants build self-confidence and physical fitness. 2) The disabled provide a role model for other disabled citizens, encouraging them to take up physical activities. 3) The disabled become a moving inspiration to other participants and to spectators when they see that disabled individuals can meet challenges beyond anyone’s imagination. 4) The disabled and able-bodied participants learn to work as a team to overcome those challenges. We change lives through sports.